Willunga 100 and Boutique Wines Asia partner in China
Boutique Wines Asia (BWA) is broadening their portfolio by forging a partnership with top McLaren Vale producer and Grenache-enthusiast Willunga 100.
The addition will strengthen BWA’s New World offering, which includes a handful of other carefully selected brands such as Carmen from Chile and Doña Paula from Argentina, alongside their very strong French, Italian and Spanish selections, led by Rioja’s iconic CVNE.
“We are very excited about the addition of Willunga 100 to our portfolio,” said Bruno Butragueno Managing Director of BWA. “We’ve been looking at high quality Australian wineries for a while and are thrilled to announce that Willunga 100 will join our portfolio. We plan to promote into Mainland China the modern McLaren Vale wines and premium cultural legacy of the winery. This new experience focused on high-quality Grenache represents a fantastic opportunity in this tantalizing market.”
Willunga 100 is the brain child of founders David Gleave and John Ratcliffe, industry veterans and Australian wine devotees, passionate about the potential for outstanding wines from McLaren Vale. Their aim with Willunga 100 is to make modern expressions from this exceptionally diverse region with a focus on premium Grenache, the star grape of McLaren Vale.
Situated about 45 minute drive south of Adelaide in South Australia, McLaren Vale’s Mediterranean climate, with warm sunny days and cooling breezes from the nearby Gulf of St. Vincent, makes it perfect for grape growing. The 500 million year old soils are abundant and diverse giving a huge amount of depth and complexity to the wines.
Winemakers Mike Farmilo and Tim James have worked a combined sixty years in McLaren Vale and have established long and fruitful partnerships with local growers particularly in the superior sub-regions of Willunga, Clarendon and Blewitt Springs where fruit for the top wines is sourced.
“It is with great excitement and enthusiasm that we add China to our list of export markets,” said Willunga 100 Co-founder David Gleave. “As we embark on this new chapter for Willunga 100 I have no doubt that with BWA’s commitment to delivering top quality wine within China, we will finally be able to showcase the best that McLaren Vale can offer through our passion for Grenache.”
Importantly for penetrating the China market, impressive accolades abound for Willunga 100’s Grenache wines, which were all rated 93+ points by Australia’s most renowned wine critic James Halliday in his Australian Wine Companion 2018.
“Grenache’s natural sweet spice, fragrant perfume and soft tannin makes these wines the perfect accompaniment to an infinite array of Chinese dishes,” says Nimbility Founding Partner Polly Aylwin-Foster, “a very important factor for positioning these wines within the China on-trade where BWA excel. We are confident that the BWA team, led by Bruno, will deliver fantastic visibility and sommelier-advocacy which will be crucial to building the Willunga 100 brand in China.”
The opening selection that will be landing with BWA in mid-June will include:
- McLaren Vale Shiraz Viognier 2016
- McLaren Vale Grenache 2016
- The Tithing Grenache 2016
For more information about Willunga 100 in Asia please contact info@nimbilityasia.com