ASC Fine Wines and Viña Casa Silva today announced a momentous and exciting new partnership in the wine industry in China and for the Chilean wine industry. The agreement is based on a strategic partnership to pursue a successful consumer experience in China, currently the Chilean wine industry’s largest export market worldwide by value.

China is quickly recovering from the impacts of the global pandemic and the strong, long-term strategic diplomatic and trade ties with Chile, coupled with the quality and value that its wines offer has created the perfect time for this new partnership.

Viña Casa Silva is a leading brand in Chile’s domestic wine market and will now be investing heavily into the China market to achieve that same result here. ASC, China’s leading importer and marketer of wines in China, is the optimal partner for Viña Casa Silva in this pursuit, bar none.

Founded in 1892, Viña Casa Silva is now owned by the fifth generation of winemakers. Pioneers of the Colchagua Valley and its different terroirs, the Silva Family is now showing the way in research and investigation and are considered as leaders of the “New Chile”. Their commitment to produce the best wines possible from their land has seen Viña Casa Silva become Chile’s most awarded Winery of the 21st Century.

Mario Pablo Silva, 5th generation of the Silva winemaking family and CEO of the company, is thrilled to be opening a new chapter in the China market with ASC.

“My family has been cultivating fine wine grapes in the Colchagua valley of Chile for generations, and we have deep roots in the wine industry. We understand the importance of partnership, the value of a long-term approach, and the patience and persistence required to build a great global market. ASC is a tremendous partner for us in China and we are very optimistic about what the future holds for our collaboration” stated Mr. Silva.

Makoto Nagae, Chief Executive Officer of ASC Fine Wines commented,

“ASC is a leader and a pioneer in the import wine market in China. Our vision is to be the lighthouse of wine lovers in the country. We run the race to achieve our vision with many of our corporate virtues including authenticity, innovation as well as Suntory’s pioneering value of ‘Yatte Minahare – Go for it’ and the mission to ‘To create harmony with people and nature’. We are proud to forge the partnership with Viña Casa Silva who is an innovator and a pioneer in winemaking and who respects tradition as well as its relationships with its people, community, and the environment. It is the eloquent model of family-oriented wineries in Chile and projects those values to its future generations. Both of our companies have similar DNAs. I am confident we will make great partners.”

Mario Aron, Chief Operation Officer expressed:

“We will work with Viña Casa Silva to make it a prime option for Chinese wine lovers when buying high quality Chilean wines. People choose wine not only for its quality, but also for what a brand represents, in this case that means family values, innovation, lifestyle, and respect for nature. ASC and Viña Casa Silva have them all.”

ASC and Viña Casa Silva Announce New Partnership