Globally renowned rosé producer Maison Mirabeau has forged a partnership with one of Japan’s leading wine importers and distributors for their portfolio of award winning Rosés. With an eye on delivering the best products and service to wine lovers across Japan, Arcane will launch a selection of Maison Mirabeau’s stunning rosés through their wide distribution network this June.

This bestselling French rosé brand in the UK has been consistently rated amongst the best rosé winemakers in the world and will now be investing seriously into the Japan market to achieve similar results. Arcane, as a leading importer and marketeer of wine in Japan, is the perfect partner for this pursuit.

Maison Mirabeau was founded by British couple Stephen and Jeany Cronk, who realised a dream in 2010 after selling their London home, uplifting their family and risking it all to move to Provence and create rosé wines for people to enjoy. The brand focuses on making delicious dry rosé wines and spirits, widely regarded as some of the very best from the South of France region and has regularly been awarded a host of medals and awards from The Drinks Business, Falstaff and IWSC to name a few, as well as being highly rated with Decanter, Wine Advocate and Wine Enthusiast.

Mirabeau combines fresh ideas in winemaking with a mindful approach and a deep respect for the heritage and culture of Provence, where the family has settled. In 2019 Maison Mirabeau acquired Domaine Mirabeau which is in conversion to organic and nestled in the nature reserve on the foothills of the Plain of the Maure mountains, not far from St Tropez. Embracing ambitious farming practices and wine making techniques, the become a purpose-driven company, and seeking to be achieve their B Corp accreditation in 2022.

Stephen Cronk, founder of Mirabeau, is thrilled to be marking a new chapter in the Japan market with Arcane: “We are delighted to be partnering with Arcane and making our debut in the Japanese market with our award winning rosé wines. Crafted from some of the highest quality vineyards in the region, we focus on creating delectable, dry rosé wines and gin, with our range of rosé wines being a perfect partner to a vast assortment of foods and diverse enough to be served at any occasion. Working with Arcane, we are excited to deliver the sunshine and taste of our beautiful region to Japanese consumers.”

Founded in 1980, as a pioneer, Arcane Limited have imported and supplied gastronomic food and wines from selected partners across Europe over the past 40 years. They deliver carefully selected quality products to chefs, sommeliers, patissiers and consumers all over Japan communicating the joy and excitement of food and world cuisine. They continue to select and develop authentic global partners to satisfy the needs of their professional customers and to match the ever changing lifestyles of Japanese consumers.

Keisuke Itoh, General Manager of Arcane Wine Sales Department says: “We believe in the potential of rosé wines, especially Mirabeau, not only its sales but also its influence to change wine consumption trends in our market. Still today, wine is considered as a drink for special occasions, for special people, and it is believed that we should learn a lot of things to appreciate properly the quality of wines. We believe this mentality limits our wine consumption per capita which is only around 4 bottles per year today. We should change it! Fine wine is not easy to produce, but it should be easy to appreciate. It makes our life pleasant, relaxing and beautiful, anytime, anywhere! And Rosé is the best color to realize it. With Mirabeau we are excited to contribute something new to the Japanese wine market, especially as now is the best moment to launch because people really need something to make their life happier under this very difficult and instable moment globally.”

Arcane’s starting portfolio of Maison Mirabeau will comprise of:

- Maison Mirabeau La Folie Sparkling Rosé 2021

- Maison Mirabeau X Rosé 2021

- Maison Mirabeau Classic Rosé 2021

- Maison Mirabeau Etoile Rosé 2021

For more information about Maison Mirabeau’s wines in Japan, please contact Keiko Muramoto keiko.muramoto@arcane-jp.com.

Maison Mirabeau Launches with Arcane in Japan