Juvé & Camps, the indisputable worldwide leader in long-aging luxury Cava, has joined forces with Nimbility to support their expansion across APAC. With two centuries of history in Penedès, the heartland of Cava production, this historic, craftsmanship-oriented family winery is setting its sights on finding top quality distribution partners in the region with an initial focus on Greater China and South Korea.

“Nimbility’s targeted business model, excellent reputation, and portfolio of producers they represent, will be instrumental in reinforcing Juvé & Camps presence and telling our unique story across APAC. The partnership with Nimbility brings us an important ally as we embark on the next phase of our fourth-generation estate,” stated Meritxell Juvé, CEO of Juvé & Camps.

Today, with the fourth generation, Juvé & Camps has established itself as one of the most iconic Spanish wine brands and is among the most respected quality sparkling producers in the world. It is a 100% estate honouring ancient traditions. The family’s deep knowledge of their terroir and dedication to their 670 acres of 100% organic vineyards is testament to their success.

A world leader of Gran Reserva styles the winery produces a full spectrum of aged cavas with more than 30 months aging in bottle and specialises in Brut Nature styles. This gives the wines their exquisite creaminess and elegance which are hallmarks of the house style.

The brand has established itself over the years as a true brand ambassador for luxury sparkling and is widely available in over 60 markets worldwide. Their attention to detail in the vineyards and winery which are second to none and their painstaking presentation allow the estate to claim a prime position in some of the most prestigious culinary establishments in the world. As such, they are listed in ten of the 13 Three Michelin Star restaurants in Spain.

Such a powerful connection and focus within the on-trade, as well as a strong family connection with Juvé & Camps, has more recently led to an exclusive partnership with Ferran Adrià, ex-head chef at El Bulli and widely renowned as one of the best chefs in the world, for the launch of the Bullipedia book collection, the renowned encyclopedia of the fine dining sector in the restaurant industry. The natural fit of Juvé & Camps within the world’s finest gastronomic experiences paves the way perfectly for entry into APAC’s top dining establishments with a particular focus on the close relationship that exists between the wines, sommeliers and chefs.

“We are really excited and honoured to be working with Juvé & Camps to build their APAC markets,” says Francesca Martin, Nimbility Founding Partner. “Not only is Juvé & Camps one of the pre-eminent Cava estates, with a long family legacy and unwavering commitment to quality, they have clearly identified their powerful connection with gastronomy, and in particular Ferran Adrià, which gives them a unique point of difference when it comes to building the reputation and visibility of the brand in market. This will not only set them apart from other Cava brands it will also allow for the creation of one-of-a-kind gastronomic experiences which will excite and delight Asian consumers. Juvé & Camps is coming to market with something singular and unique which will set it apart from the crowds.”

“A centuries-old history, strongly rooted in the land of the Penedès. Four generations of our family that has been dedicated to the body and soul of viticulture and the production of premium cavas. Juvé & Camps, for each variety of grape, guarantee the highest quality of their cavas and wines and for this reason we account for 64% of all Gran Reserva Cava sold,” declares Joan Juvé, President of Juvé & Camps.

Nimbility will be introducing Juvé & Camps to prospective buyers across the APAC region from May.

For more information about Juvé & Camps in APAC please contact: info@nimbilityasia.com

Iconic Cava Estate Juvé & Camps Partners With Nimbility For APAC Expansion