Nimbility Celebrates Launch of South Korea with ‘Nimbilitivo’ Seoul

This July 19, Nimbility will celebrate its first six months of business in South Korea, by hosting a ‘Nimbilitivo’ launch party in Seoul. Co-hosted by Nimbility Founding Partner Ian Ford and Nimbility’s Head of Korea Sarah Soo-Kyung Henriet, and in partnership with Bacchus, Rare Wine Social Club, this intimate tasting event will feature a selection of brands and products from Nimbility’s portfolio of premium wines and spirits including Maison Mirabeau, Journey’s End Brands, Heaven’s Door Whiskey, Sagamore Spirits, Trinity Hill, Terroir Al Limit, Greystone, Bertinga, Altos Las Hormigas, Viña Casa Silva and Klein Constantia.

Highlights will include the presence of Christine Andrews, Export Director APAC for Journey’s End Brands who will be presenting a wide array of wines from South Africa to suit a multitude of occasions and price points. Innovative packaging solutions from When in Rome will be on offer to try, as well as innovative RTDs from Capel, Chile’s leading brand of quality Pisco. Icon wines such as Les Tosses 2017 (97 points Robert Parker’s Wine Advocate) from Terroir Al Limit and Volta di Bertinga (99 points James Suckling) from rising star Super Tuscan estate Bertinga will be on offer for guests to taste.

“Despite difficult market conditions we have decided to lean into South Korea in 2023,” says Nimbility Founding Partner Ian Ford. “We hired Sarah Soo-Kyung Henriet at the beginning of the year and since then have been ramping up our business operations in this highly exciting, diverse and dynamic APAC beverage alcohol market. I am extremely excited to be officially launching Nimbility Korea with this first Nimbilitivo event in Seoul and I look forward, with Sarah, to being able to give our import partners the vital on-the-ground support they need to activate and build the brands we are working with together.”

Sarah Soo-Kung Henriet, Head of Korea for Nimbility had this to say: “I'm very excited to officially launch Nimbility in Korea and introduce our amazing brands to the market. I'm also excited to support our existing partners on the ground and build stronger partnerships. I look forward to creating a stronger presence for all of our Nimbility brands in Korea and working closely with importers to build the market.”

For more information about Nimbilitivo Seoul, or any of our brand partners in Korea, please get in touch with Sarah: sarah@nimbilityasia.com