Gin Report - 2018

Gin sales are booming. In just 10 years, the spirit has made the most remarkable come-back: from a deeply unfashionable category represented only by a handful of large distillers, to an ever-broadening, ever-changing, ever-innovating sector of the spirits market with producers of all shapes and sizes popping up across the globe.

The latest figures from HM Revenue and Customs have revealed that exports of UK gin rose by 15% in 2018, compared to the previous year, rising to £612 million. This number has more than doubled since 2010 and is predicted to grow still further in 2019.

The Mainland China market for gin, however, continues to present a paradox: a tremendous amount of energy and enthusiasm exists, particularly within the professional trade and in the top tier cities; but on the flip side, a largely non-existent indigenous market and still very low import volumes as a share of the total beverage alcohol market.

Nimbility has compiled an extensive report detailing comprehensive China import data with focus on leading gin brands, interviews with key trade people on their views about gin in China and the future of the category as a whole, as well as a number of major brand success stories and tips to build brands in such a complex market

A sample of the report is available for download here

For the full version of the report, in English or Chinese, please contact info@nimbilityasia.com