[VIDEO INTERVIEW] Five China Wine Industry Experts Give Their Tips & Insights Post Vinexpo China Conference

This year, Vinexpo's China Market Conference, organised by Nimbility and chaired by Nimbility Founding Partner and China wine industry veteran Ian Ford, gathered together a stellar line up of experts to discuss the shifting landscape of this hugely diverse and complex wine market.

A highly informative discussion looking at the sustained downturn of imported wine shipments year on year into China and the reasons behind this took place between Olivier Six, CEO of EMW, Richard Li, MD of Canaan Winery, Craig Aldous, GM of VSPT China and Nichole Mao, Nimbility Partner and Head of Sales and Marketing North Asia.

The panel discussed in length their views on consumer demand for imported wine in the China market and how certain seismic landscape changes over the past five years have changed and altered the fabric of the market. Channel shifts, trends, leading styles and categories were all touched on, as well as a focus on answering the key question ‘who or what influences or moves Chinese consumers?’

Following the conference each panellist was asked to give a few tips and insights to brands looking to build their business in the China market. Check the video link below for all their insights !

For more info on China market, or if you are interested in our expertise on other APAC markets get in touch at info@nimbilityasia.com