Last Wednesday April 28th, over a hundred trade buyers, importers and distributors gathered in Guangzhou, to attend Wine of Chile’s second Business Summit of 2021, continuing the effort to drive sales and marketing opportunities for Chilean wines in China.

Wines of Chile Asia Director Nicolai Samsing, and Chilean Consulate Genenral in Guangzhou Rodolfo Montecinos gave opening speeches. Ian Ford, Nimbility’s co-founder, and Mario Aron, COO of ASC Fine Wines, introduced the advantages and market competitiveness of Chilean wines to the guests, along with their respective experience working with Chilean wines in China.

Following the business seminar, Julien Boulard MW gave an in-depth Chilean wine masterclass, where Viña Casa Silva’s Microterroir Carmenere 2011 formed part of the line-up and really shined!

2pm saw the start of an afternoon of tailored business meetings, with 26 wineries participating, each engaged in a one-on-one conversation with importers and distributors from the region.

Upon completing the business meetings, a walk-around wine tasting of 30 Chilean wineries was also on offer where guests could not only taste different Chilean wines from each winery, but also have a deeper conversation with the winery representatives and learn more about the history and unique stories of the wineries.

For more information about wines of Chile in China please contact Wines of Chile China Office on WeChat:

For more information about Viña Casa Silva wines in China please contact nichole@nimbilityasia.com