In a revolutionary bid, backed by significant funding from the EU, Nimbility is helping build the reputation and create awareness for three key Greek appellations: PGI Arkadia, PDO Mantinia and PDO Nemea. To best introduce those appellations and the grapes behind the wines, Tselepos Wines is therefore partnering with Nimbility to build this premium Greek wine category in China, spearheading the category of those three Greek regions.

This two-year promotional program - ‘Glorious Greece: A Wine Odyssey’ - will be the first of its kind in China, aiming to build the availability, visibility and reputation of premium Greek wines in the market via a mix of events, digital campaigns and promotions, and educational trips to Greece.

The campaign kicked off last Wednesday 21st July with a Masterclass for Sommeliers and other wine experts, an in-depth tasting session, hosted by Gus Zhu MW that charted the different styles and variations of the campaign’s two signature grapes, Moschofilero and Agiorgitiko.