The much anticipated Four Fox Saké launch party took place last Friday night, July 30, 2021 to great applause at The EDITION Shanghai, celebrating the official launch of Four Fox Saké in Mainland China.

Four Fox Saké Brand Ambassador and Nimbility Founding Partner Ian Ford described Four Fox Saké as a modern, disruptive sake brand with a fresh take on the sake category enabling this highly versatile drink to be celebrated everywhere, in a variety of F&B outlets, not only, as it is traditionally seen, in Japanese restaurants. It is a brand that truly stands apart from the rest!

Ian Ford, Nimbility Founding Partner, makes a speech at the official Four Fox Saké Launch Party Shanghai.

Oliver Six, CEO of East Meets West Fine Wines (Shanghai) Limited, the exclusive import and distribution partner of Four Fox Saké in Mainland China, expressed his excitement to collaborate with such a modern saké brand in such a fast-growing and dynamic saké market.

Olivier Six, CEO of EMW Fine Wines, makes a speech at the official Four Fox Saké Launch Party in Shanghai.

Around 200 guests enjoyed a mix of tasting Four Fox Saké straight up and well chilled, its classic serve, as well as mixed into a few “Foxtails”, specially designed for the evening to show the versatility of the product including: Fox & Tonic and Royal Fox - a twist on the classic, Four Fox Saké topped with Champagne and with pomegranate seeds for a royal touch!

Partying into the early hours, guests kept the bar pumping coming back for more, and not a drop of Four Fox Saké went undrunk. All in all, it was a truly excellent night!