N101B – Level 1

Set to be the absolute unmissable event at this year’s Vinexpo HK, industry experts Chuan ZHOU (Wine Intelligence), Andreas CLARK (Wine Australia) and Edouard DUVAL (East Meets West) will be guided through a fascinating discussion led by Ian FORD (Nimbility), delving into the roots of the success of Australian wine in Asia, consumer trends across the region and how major Australian Brand Owners and Distributors are adapting for the future.

With growing consumer awareness and affluence, an open mindedness and genuine interest in a diverse range of wine styles, and an incredibly exciting ‘new retail’ landscape, new opportunities for wine in Asia are all around us.

This highly anticipated discussion will be aimed at teasing out further thoughts for brand development and market access across Asia, currently one of the world’s most dynamic regions for wine business.