Lawrenny Launches with Spirits Box in Mainland China

Spirits Box, Shanghai’s leading importer of Australian craft spirits, is expanding its selection, forging a new partnership with Tasmanian spirits producer Lawrenny.

Located in Tasmania’s Central Highlands district, encompassing a 400-acre area that borders the River Derwent, Lawrenny is a family owned distillery. Since the early 1800’s, Lawrenny Estate has been utilised to supply the finest quality Tasmanian produce. The purity of the surrounding air and water, as well as the picturesque landscape, has provided the perfect location to construct a premium spirits distillery.

The grounds of this majestic estate contain lush pastures for livestock grazing plus orchards and an extensive rose garden that have both been the source of some of the botanicals found within Lawrenny’s range of Gin, Vodka and Liqueurs. Every product within the Lawrenny range tells the story of the rich history and location of Lawrenny Estate.

“Spirits Box proudly imports unique craft spirits - primarily from Australia. We're thrilled to bring unique brands, flavours and styles to the Chinese market - and with it a true taste of Tasmania,” says Hannah Keirl, Founder of Spirits Box.

“The latest edition to the Spirits Box family is Lawrenny Estate Distillery. Hailing from Tasmania (which boasts the cleanest air in the world, and exceptional spring water), Lawrenny Van Diemen’s and 1818 Settlers Gin - are stunning reflections of their terroir. Working with artisanal coffee roasters, Lawrenny Estate's Coffee Liqueur melts in your mouth. Tinged with coffee and honey, it's perfect neat, or in your favourite cocktail or coffee. Encompassing Tasmanian history and honing their craftsmanship, Lawrenny Estate's craft spirits selection are a welcome addition to Spirits Box. We believe that tapping into

China's Gin craze, and the booming coffee industry, we'll be able to follow in the footsteps of the Australian Wine Industry.”

In just a few years, the distillery has earned multiple Gold medals across various international awards including a Double Gold for their 1818 Settlers Gin from the San Francisco Spirits Awards.

The starting selection with Spirits Box will comprise of two gins and a coffee liqueur.

Inspiration for Lawrenny Van Diemen’s Gin has been taken from the surrounds of the distillery, using botanicals found within the Estate’s own orchard, including strawberries and almonds, as well as lime flowers, that blossom as the distillery transitions from the harsh winter and blooms into spring. Lawrenny Van Diemen’s profile reflects a bright, sunny spring day at the Estate.

The 1818 Settlers Gin embodies the strength and character of those who came to colonise the Lawrenny land area. Bold juniper comes through both on the nose and the palate, as herbal notes from the property’s own rosemary intertwine with the freshness of caraway. All bolstered by the warming spice of pimento berry and cassia bark.

For their coffee liqueur, Lawrenny sources the best coffee beans from around the world, then extracts the full flavours using the purist Tasmanian waters that run through the Estate. A blend of local bush and meadow honey is incorporated into the rich cold brew, producing a totally unique flavour with perfectly balanced sweetness.

Head Distiller at Lawrenny, Joe Dinsmoor, is one of Australia’s most experienced distillers, previously leading the development of multiple global award winning gins, vodkas and whiskies. As such, Joe has been playing an instrumental role in establishing Lawrenny Estate Distilling as one of only a very few ‘paddock to bottle’ Estate single malt whiskies in the world.

The barley grains are grown and harvested from the Lawrenny fields then malted, before being mashed, fermented and distilled on site. The barrels are stored in close proximity to the upper River Derwent, ensuring they engage with the pure Tasmanian air over their maturation.

The result will be an exceptionally unique, world class single malt whisky, due to be released later this year.

“Australian Spirits’ specialist Spirits Box is partnering with Lawrenny Estate, one of the leading Tasmanian distilleries. This is a milestone for Lawrenny’s access into the China market. Spirits Box has been able to drive sustainable growth for the brands they work with, and with Lawrenny as part of their portfolio, having unique products like the Cold Brew Coffee Liqueur, will add further edge to the great selection of Australian products that they currently carry. We are looking forward to launching the brand with them in all the key regions across Mainland China!” says Nimbility Spirits Director Manuel Arce.

Capitalizing on the growing trend for gin and coffee liqueur in China, Lawrenny will take the lead in education around its cross-category portfolio to On and Off Trade players via masterclasses with head distiller Joe Dinsmoor. A premium launch event inspired by the gardens and orchards of the Lawrenny estate will take place later in the year.

To place an order for Lawrenny in Mainland China please contact Hannah Keirl through WeChat: hannahkeirl or via info@spiritsbox.com.au

For more information about Lawrenny in the rest of Asia please contact info@nimbilityasia.com