Mirabeau and Nimbility join together to bring one of the most beloved Rosé brand to Asia-Pacific
After years of dreaming and scheming, in 2009 Jeany and Stephen Cronk made a life-changing decision. Leaving their leafy suburbs with their three young children in tow, they headed for the blue skies and sunshine of Provence.
Armed with big ambitions to make a world-class Rosé wine, and willing to challenge established wisdom, they founded Mirabeau. They embarked upon the ultimate family adventure and created one of the world’s most loved brands of Rosé.
The 20 hectares estate nestled in the picturesque countryside of the South of France, encompasses 14 hectares of Côtes de Provence AOP vines. Located 22 kilometres from the iconic Saint Tropez.
Fast forward ten years, and Mirabeau is now available in more than 50 markets, has won numerous international medals and earned international acclaim from some of the world’s toughest wine critics including Robert Parker, James Suckling, Decanter Magazine and Wine Enthusiast. Now, the time has come for the next step of the journey as Mirabeau and Nimbility join together to spread the Rosé message and deliver Mirabeau’s wines to wine lovers across Asia-Pacific,
“We are excited to be partnering with Nimbility”, said Jeany and Stephen Cronk. “Their experience in the drinks business will allow us to introduce our award-winning range of premium rosé wines and gin from Provence and Southern France to Asia."
Mirabeau appeals to young and adventurous wine lovers who enjoy an exciting modern take on a French wine classic. Mirabeau can be found popping up in social media posts across the globe in an authentic voice talking about the joys of Provence Rosé.
The Core Range is a beautiful selection of Provence AOP Rosé wines, showcasing a large variety of taste and profiles.
“Rosé is being enjoyed all across the world and is increasingly appealing to savvy wine consumers in Asia.” Mentions Nimbility Co-Founder Ian Ford. “Rosé from Provence is in high demand and is a benchmark style of the category, and Mirabeau is widely recognized as a flagship from the region. We’re thrilled to be working with Mirabeau across Asia to bring these wonderful wines to Asian wine lovers and to bring the message of Mirabeau to the region.”
From the bestseller Classic Rosé, a luminous pink colour with lavish aromas and expressive red summer fruit to the ultra-pale X Rosé with a nose of elegant small red summer fruits and plenty of refreshing citrus aromas. Pure, an ethereal ballet slipper pink with silver nuances, this wine stays unmistakably true to its name, unveiling a complex nose with finesse, revealing aromas of citrus, pink grapefruit and subtle summer berries, with a zingy freshness. With an alluring bright colour of pale lychee, Etoile is the limited-edition star of the Mirabeau range. A gastronomic Rosé with an expressive nose, revealing rich aromas of peach and pear, aptly complemented by delicate citrus notes. A silky raspberry pink colour, Azure is an accomplished Rosé with a natural freshness. Displaying a refined nose of small red summer berries, notes of blackberry and blackcurrant will be dancing in your mouth, leading to a round and lasting finish.
Atelier Range is where the innovative spirit of Mirabeau truly shines, as it offers a diverse selection of products, from high quality Rosé wines to effortless canned wine, without forgetting a one-of-a-kind Rosé Gin!
Belle Année with its vibrant personality, fruit forward freshness and nice tension with a hint of spices is a highly versatile addition to the range, great as a crowd-pleasing aperitif or a handsome partner to many foods. The Forever Summer signature style is a beautiful luminous colour and a delightful nose of wild strawberry and citrus aromas. La Folie is the perfect aperitif, with a delicate sparkle and a nose of small red berry fruits, fresh pink grapefruit and a hint of exotic pineapple.
Prêt-à-Porter Rosé Wine is a luminous pale pink colour Rosé packaged in a convenient 25cl can, with a charming nose of ripe cherry and raspberry, balanced by the subtle acidity of redcurrant. The taste experience is pleasantly summer fruit forward, with a light structure and a lovely freshness. A simply delicious Rosé, perfect to enjoy on the go and alfresco. Mirabeau Rosé Gin is a classic dry gin full of Provencal flavours. Juniper led with layers of citrus, floral perfume, herbal and earthy tones all on a subtle grape roundness, soft enough to be sipped as it is or served with an aromatic tonic and a sprig of rosemary.
For more information on Mirabeau in APAC please contact info@nimbilityasia.com