Heaven’s Door, Bob Dylan’s Iconic American Whisky, partners with Nimbility for building Asia Pacific markets

Heaven’s Door Spirits, an award-winning collection of super-premium handcrafted American whiskies, developed in partnership with acclaimed American singer-songwriter Bob Dylan, has partnered with Nimbility to bring their products to select markets in Asia-Pacific.

Bob Dylan has been described as one of the most influential figures of the 20th century. He was included in the Time 100: Most Important People of the Century where he was called “master poet, caustic social critic and intrepid, guiding spirits of the counterculture generation.” The Pulitzer Prize jury awarded him a special citation for “his profound impact on popular music and American culture, marked by lyrical compositions of extraordinary poetic power.” And former President Barack Obama said that “there is not a bigger giant in the history of American music.” In 2016 he was the first musician to be awarded the Nobel Prize in Literature.

As a singer, songwriter, author, film director, and visual artist, Dylan is often cited as the true voice of the American Spirit. His artistic genius and uncompromising authenticity now find a new expression in American Whiskey with the release of Heaven’s Door – a spirit that lives at the intersection of art and craft. Each bottle of Heaven’s Door showcases Dylan’s distinctive welded iron gates that he created in his studio, Black Buffalo Ironworks.

Bold, striking, modern, and timeless – the custom bottle-shape and imagery are truly unique and iconoclastic like the man himself. This latest medium from Bob Dylan demands to be noticed and experienced like the rest of his ground-breaking and evocative work.

Author and Spirits Expert, Heather Greene, wrote, “The Heaven’s Door whisky range is a full sensorial celebration of art, music, and palate – in other words, life. There is clear intent, passion, and skill behind the making of these bottles – from the beautiful packaging to the liquid inside. I guess Bob Dylan can add yet another achievement to his insanely impressive resume. ”

Having had roaring success in the US since its debut in 2019, Heaven’s Door is now broadening its horizons bringing these stunning whiskies to spirits lovers across Europe and Asia-Pacific.

“We are delighted to partner with Nimbility to bring Heaven’s Door to whiskey lovers in China and eventually across the Asia-Pacific region.”, says Marc Bushala, CEO of Heaven’s Door Spirits. “Having launched the brand with great success in the US, we are excited to introduce Heaven’s Door to discerning consumers and whisky lovers in the region. We are proud to be working in collaboration with Nimbility to establish long-term partnerships with leading distributors who share our passion for craft whiskey and our vision for building the Heaven’s Door brand internationally.” 

The inaugural trilogy of Heaven’s Door whiskies consists of:

Straight Bourbon Whiskey

Aged for a minimum of 6 years, is exceptional by all measures: smooth and lasting with notes of baking spices and vanilla layered over a bed of toasted oak. 92% proof, 46% alc/vol.

Winner of a gold medal at the San Francisco World Spirits Competition 2018, 96 Points in the Ultimate Spirits Challenge 2018.

Double Barrel Whiskey

Comprised of a unique blend of three different whiskies, our double barrel finishing process utilizes hand toasted, new American oak barrels for secondary ageing worthy of another year’s wait. Double Barrel’s higher proof balances perfectly with the complexity of its flavor and notes of caramel, oak, citrus, and spice. 100% proof, 50% alc/vol.

Winner of San Francisco World Spirits Competition Double Gold 2018 and Whisky of the Year at London Spirits Competition. 

Straight Rye Whisky

Breaking with tradition this Straight Rye Whisky is finished in toasted oak cigar barrels, air-dried in the low lying mountain region of Vosges, France. This proprietary finishing results in a smoother, more approachable rye, with notes of orange peel, coriander, and spice. 92% proof, 46% alc/vol.

Winner of San Francisco World Spirits Competition Gold 2018 and New York International Spirits Competition Gold 2018.

In addition, “The Bootleg Series” invites people to experience the art of craft whiskey on a new level featuring rare and unreleased whiskies, including special blends, barrel finishes, and rare stocks. Each offering in the series features one of Dylan’s paintings on a hand-made ceramic bottle. Some art is enduring and some is ephemeral. Each of the Bootleg Series will be available in very limited quantities and when they are gone, they’re gone. The Bootleg Series will be a must-have for any serious whiskey collector or Dylan aficionado.

“The addition of Heaven’s Door Whiskey to our portfolio is an honour, one of the most talked-about brands in the recent years within the American whiskey aficionados”, says Nimbility CEO, Ian Ford. “The range is a true representation of American whiskey, culture, and art, all of that with Bob Dylan’s unique artistic touch. Whisky is one of the most dynamic categories in Asia in terms of brands and volumes, with the most educated buyers, one of the highest consumption per capita in some of the markets, and high appreciation for the whisky flavour profile amongst consumers. We are looking forward to showcasing Heaven’s Door across the most important whisky festivals, whisky bars, specialist retailers, and online players in the region to make it available to all whisky drinkers from beginners to the experienced connoisseurs.”  

Timeless. Restless. Uncompromising. Heaven’s Door embraces the opportunity to do something new.

For more information about Heaven’s Door in Asia, please contact info@nimbilityasia.com