World’s #1 Pisco Group Partners with Nimbility for APAC Expansion

Capel, the world’s leading Pisco brand, has partnered with Nimbility to build their markets across APAC.

With a strong initial focus on Mainland China, Nimbility will work with existing distribution partners such as Summergate to support and grow their businesses as well as developing alternative geographic and channel strategies across the country for Capel’s wide range of quality Piscos. A large part of Nimbility’s effort will be to build the reputation of Pisco as a category in APAC, with Capel brands perfectly positioned to showcase the breadth and depth that Pisco has to offer to today’s modern consumers.

“We are thrilled to be partnering with Nimbility to bring our award-winning Pisco portfolio to APAC and to drive the expansion and reputation of the category in the region,” says Javier Marcos, Export Director of Capel. “We have already gained some notable success with importers such as Summergate in Greater China and Mottox in Japan, and we are looking forwards to being able to develop and expand this business even further with Nimbility’s team of experts to support sales and brand building activities. In addition, Nimbility will be tasked with expanding distribution for our premium brands which are not currently in market, finding us the right partners and building the Chilean Pisco category with education to trade and consumers, as well as online and offline activations across the region.”

Made from selected grapes, Pisco production in Chile is restricted by the Appellation of Origin Controlled (AOC) which was put in place back in 1931, making it the second oldest spirit appellation in the world after Cognac (protected since 1909). Since 1991 it is also legally protected by Peru. The AOC of Pisco is therefore actually bi-national, belonging to both Chile and Peru as the co-founders of the category. But the two countries have distinct regulations giving an entirely different flavour profile to the spirit itself.

Capel Pisco is the number one pisco brand in Chile and indeed, the world! It was voted in the Top 10 Most Trendy Pisco Brands in the World’s 50 Best Bars 2021. Sourcing grapes from all five Chilean valleys the wine goes through a double distillation process and rests in American oak casks or stainless-steel tanks depending on the style. Capel, and all its brands, have the Fair for Life Certification for sustainable practices and products are under the strict Appellation of Origin of Pisco Chile, a highly reputable accreditation demanded by the world’s most reputable and socially and environmentally responsible buyers.

Capel Moai is a special edition Pisco, a tribute to the Rapa Nui culture of Easter Island in Chilean Pacific Ocean. It encapsulates the authenticity of Pisco, reflecting the spirit of all the people of Easter Island as it offers a perfect balance between traditions and a flavourful spirit. Made with the best Muscat grapes from all five Chilean valleys it is aged for 8 months in American oak casks, before being filled in handmade bottles designed by artisans on the islands themselves. The bottle is inspired by the unique Moai statues of the island, each rock statue is called “Aringa Ora Ata Tepuna” which translates as “Live Face of our Ancestors”.

Capel Sour y Mix is a modern, ready-to-drink cocktail range from the classic pisco sour and mango sour to the tiki Piña Colada, made with Capel Pisco as base and natural ingredients and flavours. For easy drinking just shake it, pour it over ice and enjoy, or if you want it as a frappe mix it with ice in a blender. As it uses Capel Pisco, it also has Fair for Life Certification for sustainable practices and products are under the strict Appellation of Origin of Pisco Chile.

Alto del Carmen is a much more premium offering from Capel. The brand takes its name from the locality of Alto del Carmen in the Huasco Valley at the southern reaches of the Atacama Desert, where pisco grapes are grown and the Andean Condors rule the skies. Produced exclusively from the highest quality aromatic Muscat grapes from Huasco Valley, it is triple distilled for an extra smooth finish. To find Alto del Carmen in Greater China, get in touch with Summergate

In addition to the core Capel range, Nimbility will also be taking care of Capel’s super-premium and ultra-premium Pisco ranges – Hacienda La Torre and Monte Fraile.

Hacienda La Torre takes its name from the La Torre Estate, the current Pisco Elqui town, which was the place where the word “Pisco” was first used to describe the distilled spirit made from grapes in 1733. This is a Heritage Premium Artisan Pisco, ideally suited for neat & premium cocktails for adventurous Cognac & Whisky drinkers. Aged in American oak barrels to give extra complexity in the form of vanilla and toasted notes.

Monte Fraile is an Ultra-Premium Pisco targeting HNWI looking for a sophisticated treat, ideal for Cognac & Whisky aficionados. It takes its name from a legendary 18th-century friar, wandering up Elqui Valley’s mountains to retrieve his expelled religious order’s buried treasures & secret Pisco recipe – the noble distillate, Pisco Monte Fraile. Made with Muscat of Asturias and Muscat of Alexandria, the most premium Pisco grapes from Elqui Valley and double distilled for a higher concentration of aromas. It is aged in French Oak Barrels for a round and delicate palate with notes of spices and mocha. The bottle is inspired by the night sky under the stars in the Elqui Valley, one of the clearest skies in the world.

Capel’s Sensus is a sparkling wines brand of Francisco de Aguirre Winery portfolio, part of the Capel Group. Sensus is produced in the Limary Valley in northern Chile, an area well known for its high-quality grapes ideal for white & sparkling wines. It is produced mainly from Pedro Ximenez grapes, with an addition of Muscat (produced in the Elqui Valley) and Cabernet Sauvignon grapes in some of the wines. The proximity of the vineyards to the Pacific Ocean gives the wines lovely freshness ideal for Aperitivo, Cocktails and food pairing. It is low in calories, targeting modern urban female consumers looking for a lighter drink option.

“The Global pisco market is expected to grow to 1 Billion USD by 2026, with a CAGR of over 6%, being one of the fastest-growing spirits categories”, says Nimbility’s Spirits Director Manuel Arce. “As such, and because of this enormous opportunity, we have partnered with Capel, the leading World’s Pisco Producer, taking on their portfolio of Pisco brands and an exciting range of ready-to-drink cocktails. We are delighted to build such an exciting category across APAC hand in hand with such an iconic Pisco group as Capel.” 

For more information about Capel Group in APAC, please contact info@nimbilityasia.com