Finvara Irish Whiskey Unveils Striking New Packaging Design Inspired by Myth and Mastery
Dublin, Ireland - April 2025
Bold redesign merges legendary storytelling with premium craftsmanship to elevate the whiskey experience
Finvara Irish Whiskey, the acclaimed super-premium spirit known for its rich heritage and award-winning quality, has unveiled a captivating new bottle design that brings the mythical world of King Finvara to life. Created in collaboration with Barcelona-based design studio SeriesNemo, the redesign combines bold aesthetics, intricate detailing, and tactile luxury to redefine the brand’s presence on shelves and in the hands of discerning whiskey lovers.
Inspiration Behind the New Bottle
Driven by a vision to stand out and deepen the connection to its legendary roots, the new Finvara bottle features striking embossed glasswork depicting the enchanted tree roots of King Finvara’s mystical kingdom. This design element anchors the bottle in its mythical lore while symbolizing timeless strength and tradition. The darker, bolder visual language balances modern appeal with mythic depth, ensuring the design resonates with contemporary whiskey enthusiasts while honoring the brand’s storied legacy.
Award-Winning Design Collaboration
The redesign was crafted by SeriesNemo, a globally renowned design studio celebrated for its premium spirits packaging. Known for their work with iconic brands like Gin Mare and The London Nº1, SeriesNemo brought their expertise in storytelling, structural innovation, and shelf impact to Finvara’s evolution.
Unique Design Highlights
- Embossed Glass Artistry: The bottle’s intricate root motif pays homage to Finvara’s enchanted origins.
- Premium Cork Closure: An agglomerated cork delivers a satisfying release sound, enhancing the sensory experience.
- Subtle Branding Touches: A discreet embossed Finvara logo on the back adds sophistication and reinforces brand identity from every angle.
Accolades and Commercial Success
Finvara’s excellence has been recognized globally, with recent awards including:
- Irish Print Awards 2023 – Gold (Flexographic Label Print of the Year)
- Critics Challenge 2024 – Gold Medal (91 pts)
- Falstaff Spirits Trophy 2024 – 92 Points
- Display Superstar Award 2024 – Gold (Cardboard Packaging)
Commercially, Finvara has surged as the top-selling super-premium Irish whiskey SKU in Germany, outperforming established competitors like Jameson Black Barrel (Nielsen 2024) and ranking among the market’s Top 10 Irish whiskeys overall.
A New Era for Finvara
The redesigned packaging marks a pivotal moment for Finvara, blending artistry, tradition, and innovation to propel the brand to new heights.
“This bottle isn’t just a container—it’s a gateway to Finvara’s mythical kingdom,” says Nicolas Mack, Chief Sales and Marketing Officer at Mack Brands. “We’re thrilled to share this evolution with our community and toast to the next chapter.”
About Finvara Irish Whiskey
A triple-distilled Irish whiskey rooted in myth, celebrated for craftsmanship and innovation. Part of the Mack Brands portfolio and represented by Nimbility in APAC markets.
About SeriesNemo
SeriesNemo is an award-winning design studio specializing in premium packaging for the spirits industry. Their portfolio includes iconic brands such as Gin Mare, Le Tribute, and Capucana, blending storytelling with structural brilliance.