Maxwell, Doña Dominga and Alpha Zeta Boost 5 Somewhere Portfolio in Singapore

Singapore importer 5 Somewhere is expanding their portfolio across a number of brands from the Nimbility stable, including Maxwell from McLaren Vale, Doña Dominga from Colchagua Valley and Alpha Zeta from the Veneto.

Nimbility will act in their role as export department and brand ambassador for these wineries, assisting 5 Somewhere to fully on-board, launch and build the brands in the Singapore market over the coming months and years.

“We are really excited to be expanding our portfolio more globally with the addition of Maxwell, Alpha Zeta and Doña Dominga,” says Manisha Jham, Founder of 5 Somewhere. “The addition of these brands to our portfolio are an extremely valuable part of our growth strategy and working with Nimbility, we are confident our route to market will be even more effective with the support that they can lend here in market to help us develop sales and key activations to build the visibility and reputation of the brands.”

Maxwell is the unique result of owner Mark Maxwell’s elbow grease and ingenuity, stubborn determination and unbending standards, the perfect blend of eccentricity and authenticity. Carved into a limestone hill at the heart of McLaren Vale and etched into its history is the 5* winery, Australia’s favourite meadery and restaurant championing seasonal produce from local suppliers: all a tribute to one man’s vision and tenacity.

“We are thrilled to be starting to work with 5 Somewhere,” says Mark Maxwell. “I’ve always loved Singapore and I hope  to visit, as soon as I can, to fully introduce our wines and raise a glass or two  with Singapore’s discerning consumers!”

These concentrated, robust and characterful wines reflect not only the winemaker’s personality but also the extensive knowledge and understanding of the unique terroir of Maxwell’s limestone hill. The portfolio is focused predominantly on McLaren Vale’s strength varieties – Shiraz and Grenache – grown in different vineyards producing unique expressions of these highly expressive grapes. A refreshing Eden Valley Riesling offers the addition of a classic white wine from South Australia.

In addition to their award-winning wines, Maxwell is unique in producing Australia’s favourite Mead. This honey wine was introduced to Australia by Mark’s father Ken Maxwell who’s fanatic devotion to this ancient craft created the benchmark for modern mead-making around the world. Not only is mead thought to be the oldest fermented drink originating in Northern China as far back as 7,000 BC, when the ancient Greeks discovered it, they called it ‘ambrosia’: the nectar of the gods. 

5 Somewhere’s starting selection of Maxwell wines and meads will be:

-        2020 Maxwell Eden Valley Riesling

-        2018 Maxwell Little Demon GSM

-        2019 Maxwell Four Roads Grenache

-        2016 Maxwell Eight Bells Shiraz 

-        NV Maxwell Honey Mead

-        NV Maxwell Liqueur Mead

Doña Dominga is a brand created by one of Chile’s most renowned wine producers, Viña Casa Silva. It was established in 1999 and named after the first child born into the Silva family’s 6th generation who will soon be starting their journey working in this multigenerational, family business.

Doña Dominga is a modern range of award-winning wines, with fantastic value for money which expresses the characteristics of the Silva family’s vineyards: bright, fresh fruit character and smooth, supple tannins with lively freshness. The grapes are sourced from 100% owned vineyards nestled at the foot of the Andes mountains and in the cool coastal zone of the Colchagua Valley, one of Chile’s most renowned wine regions.

“We are really excited to be bringing our Doña Dominga range of wines to Singapore in partnership with 5 Somewhere,” says Arnaud Frennet, Commercial Director of Viña Casa Silva. “This is an excellent range of wines that perfectly blends value and quality together and has proved hugely popular for this reason in other parts of the world. We hope that Singaporean consumers will find they enjoy these qualities too when they taste our Doña Dominga wines.”     

The starting selection of Doña Dominga will be:

-        2020 Doña Dominga Sauvignon Blanc

-        2020 Doña Dominga Chardonnay

-        2020 Doña Dominga Carmenere

-        2020 Doña Dominga Merlot

-        2020 Doña Dominga Cabernet Sauvignon

-        2020 Doña Dominga Syrah

-        2019 Doña Dominga Viognier Reserva de la Familia

-        2019 Doña Dominga Malbec Reserva de la Familia

-        2019 Doña Dominga Carmenere Reserva de la Familia

-        2019  Doña Dominga Merlot Gran Reserva de los Andes

-        2019 Doña Dominga Cabernet Sauvignon Gran Reserva de los Andes

Established by David Gleave MW, founder of esteemed London wine importer Liberty Wines, and internationally acclaimed winemaker Matt Thomson, Alpha Zeta produces a deliciously affordable expressions of wines from classic Veneto varietals, as well as other classic regions and grape varieties across Italy. Their seductive style makes the brand ripe for expansion amongst newcomers to the wine category where the combination of excellent value-for-money and fruit-driven style has  broad appeal. The balance, purity of bright fruit expression, supple tannins, as well as eye-catching  varietal labelling, makes Alpha Zeta wines particularly well suited to the Singapore market.

“We are really pleased to be starting a partnership in Singapore with 5 Somewhere,” says Nicola Gutman, Director of Alpha Zeta’s. “We’ve had great success with the wines in Hong Kong and Japan so it’s really exciting for us to be expanding our reach into another top profile market in APAC. We hope that Singaporean consumers will enjoy what we have to offer.”

The starting line up from Alpha Zeta will include:

-        2020 Alpha Zeta Soave

-        2020 Alpha Zeta Chardonnay

-        2020 Alpha Zeta Vigna Terrapieno Pinot Grigio

-        2019 Alpha Zeta Valpolicella

-        2019 Alpha Zeta Il Faggio Montepulciano

-        2019 Alpha Zeta Passo Del Tiempo Cattarato

-        2018 Alpha Zeta La Massiera Primitivo

“We are really looking forward to working closely with 5 Somewhere to build the sales and reputation of these wines in the Singapore market,” says Nimbility Founding Partner Francesca Martin. “Each one of these wineries has a great story to tell and a fantastic offering in terms of the styles and quality of the wines. I’m sure that Singaporean consumers will be delighted by this starting selection that 5 Somewhere have put together to kick things off!”

All three brands will be available from 5 Somewhere in April.

To purchase Maxwell, Alpha Zeta and Doña Dominga wines in Singapore please contact: Bimal@5somewhere.sg

For more information about Maxwell, Alpha Zeta and Doña Dominga in APAC please contact info@nimbilityasia.com