Stolen X Sets Its Sights on APAC Expansion

Stolen X, a brand that has organically developed a cult following and significant levels of buzz and engagement among social influencers who are fueling its dramatic growth across the US, has partnered with Nimbility to build their markets across APAC.

With a strong initial focus on Mainland China, South Korea and Japan, Nimbility will be developing the route to market for Stolen X and creating the strategy for driving consumer awareness and demand across APAC.

“We are really excited to be partnering with Nimbility to bring Stolen X to markets across APAC”, says Marc Bushala, CEO of Stolen Spirits. “Having launched the brand with great success in the US market we feel confident that we have something unique, impactful and desirable to offer to young Asian consumers.”

Successfully launching in the US in 2019, Stolen X, a naturally flavored American whiskey that has been released to capitalize on the accelerating growth of the Premium Whiskey Category. Based on a pre-prohibition spirit known as “Rock & Rye,” Stolen X is made with premium aged American rye whiskey, and then blended with organic raw honey and orange peel. The aged rye whiskey and all-natural ingredients create a smooth and perfectly balanced flavour profile which resembles one of consumers’ favourite cocktails – an Old Fashioned. Stolen X is perfect as a shot or can be enjoyed over ice.

“Many of the popular shot brands today use artificial flavours and sweeteners to make bad booze more palatable,” says Bushala. “With Stolen X we wanted to step things up considerably and have created a great whiskey blended with all natural ingredients that actually tastes good.”

The packaging is also stand out. “The Bottle itself is as distinctive as the liquid inside,” says Ryan Perry, President and COO of Stolen Spirits. “The glossy black bottle with a big white ‘X’ captures the simplicity and purity of the product with all the bravado of the Stolen brand.”

Tongue in cheek “merch” playing on the concept “This is Stolen”, coupled with their iconic black and white branding and partnerships within fashion, music and street culture, give powerful brand identity that will capture the imagination of modern consumers looking to upgrade their RTD choices.

“This is a definitely milestone for Nimbility taking on Stolen X into our Spirits Portfolio”, says Manuel Arce, Spirits Director of Nimbility. “The whisky category is one of the largest in the region and one that has the highest demand from consumers, mainly driven by Scotch Single Malts, but now younger consumers are looking for those new experiences and drinks that are fun and less uptight than traditional whiskey. Stolen X has big potential leveraging its silky taste profile and iconic branding to become a total sensation across Social Media in the region. We are looking forward to partner with the most dynamic distributors across the Asia Pacific.”

For more information about Stolen X in APAC, please contact info@nimbilityasia.com