Launching this April, globally renowned Rosé producer Maison Mirabeau has forged a partnership with on-trade specialist importer and distributor Anwin for their dry Rosé Gin in China. With an initial focus on securing flagship accounts in the fortress market of Shanghai, Anwin will be working hand in hand with Mirabeau’s in market support partner, Nimbility, to build out a series of bespoke initiatives, events and campaigns to introduce this stunning gin for the first time to Chinese consumers.

Mirabeau’s beautiful pale pink Dry Rosé Gin was inspired by the abundance of botanicals growing wild on their wine estate near Saint Tropez and living in an area steeped in the history of world-famous perfume trade, they set out on a new journey to create a truly unique and original gin.

At its core Mirabeau Dry Rosé Gin is a classic Dry Gin using a 100% grape-based neutral spirit, made from discarded grape skins, which adds roundness and subtle fruitiness to the palate. Juniper forward, Lemons and Coriander add layers of fresh citrus character. Orris and Angelica roots impart floral and earthy tones respectively. Rose Petals, Lavender and Jasmine are used sparingly to bring a variety of floral tones. Finally, Bay, Thyme and Rosemary add a finely balanced herbaceous character to the blend. As a unique touch, Mirabeau Rosé wine is added to the macerate before distillation, bringing additional fruity character and a further link back to this iconic wine region and Mirabeau’s heritage.

The various components bring a softness to a classic core, making this gin round enough to be sipped neat or enjoyed as part of your favourite cocktail or G&T. Mirabeau suggests topping with your favourite tonic, garnished with a slice of lemon peel or a sprig of rosemary, or as a twist on some of the classics, such as Rosé Negronis and Rosé Gin Martinis.

With its stunning bottle design and winner of various outstanding awards including a Gold Medal at the World Gin Awards, and Gold Medal Design Winner at the San Francisco World Spirits Competition, Mirabeau’s Dry Rosé Gin and the Mediterranean lifestyle elements it so clearly delivers, is perfectly positioned to capture the imagination of Chinese consumers, particularly within China’s growing cocktail culture and across its vast landscape of digital platforms.

"We are delighted to be partnering with Anwin to launch our award-winning Mirabeau Dry Rosé Gin in China” comments Stephen Cronk, Founder of Maison Mirabeau. “Our renowned commitment to quality and consistency has enabled us to make our dream come true as we expand internationally and bring our gin to more people across the globe. Taking inspiration from the beauty and glamour of the French Riviera, Mirabeau Gin remains authentic to our winemaking heritage and the beauty of the region. Just as you can’t make a great wine with average grapes, the quality of the botanicals and grape spirit we use are key to the success of Mirabeau’s Dry Rosé Gin and make it such an elegant drink.”

Anwin Trading Company Ltd was established in October 2020 by Founder, Ms. Tracy Mao. Launching her own wine and spirits business she is deeply committed to elevate the Chinese wine and spirits market, and play the role of a bridge between brands, venues and consumers.

The company’s motto is “quality first, customer is paramount ”, which is why they have created a holistic environment including high-quality, great value products and excellent after-sales service.

Although Anwin is a relatively recent venture, Ms. Mao has been involved in the spirits and wine industry since 2005, and has worked for some of the world’s Top 500 liquor groups such as Allied Domecq, Summergate and Beam Suntory. She has been in the China market for over fifteen years and has a rich experience in marketing and sales. Her unique perspective has helped her accumulate rich industry experience.

This cooperation with Mirabeau Gin is one of the reasons why Ms. Mao is super optimistic about the future development of China's spirits market, particularly amongst female consumers. “With Mirabeau's products’ striking packaging and high quality, I believe that the cooperation between us will definitely be able to better serve female consumers in the Chinese market. It brings a completely different experience and feeling of elegance and sophistication which I have no doubt will really excite female consumers in China.”

To purchase Mirabeau Dry Rosé Gin in China please contact Tracy Mao at info@an-win.com

For more information about Maison Mirabeau in APAC, please contact info@nimbilityasia.com

Maison Mirabeau Launches Dry Rosé Gin with Anwin in China