Longbottom & Co, a pioneer in the premiumisation of tomato drinks, has joined forces with Nimbility to support their expansion across APAC. Launched in 2019 with a vision to make the world fall in love with tomato drinks by redefining the Bloody Mary experience, Longbottom & Co, is on a mission to disrupt the category and become the Fever-Tree of tomato juice.

With its sights firmly set on APAC as a key region for development, this new partnership will ensure the brand is positioned and built through the right distribution partners, based on tailormade strategies for each key market, with an initial focus on Australia, Greater China, Singapore and Japan.

“We’re excited about our partnership with Nimbility – they are the intelligent and innovative solution for the APAC region. Like the rest of the world, the APAC region has the consumer demand for real tomato juice in a can and Longbottom & Co delivers the perfect solution.” says Emma Wykes, CEO & Co-founder of Longbottom & Co.

Driving the first innovation across the category in over 30 years, Longbottom & Co is producing natural and fresh tomato juice in an arena where its main competitors are still using UHT concentrate and water. Positioned at the heart of major food and beverage trends, the brand provides a premium range; Longbottom & Co Bloody Mary and two non-alcoholic tomato drinks, Longbottom & Co Tomato Juice Gently Spiced and Longbottom & Co Virgin Mary.

Made with the world’s best tomatoes, they are all vegan-certified, free from artificial ingredients and GMO’s. Fresh, pourable and perfect every time, with the environmental credentials and increased efficiency of aluminum cans rather than single-use plastic or heavy, bulky glass bottles.

Virgin and Bloody Marys and notoriously difficult and time consuming drinks to make well, even for the most experienced bartenders. Longbottom & Co, removes this barrier with each of their cans being rightly spiced to ensure a perfect serve every time. This drastically reduces serve time, creates consistency and means any staff member can pour a perfect drink, no matter what skill level.

Research shows that palates change during air travel, making passangers crave umami, something tomato juice is strong in. This explains its appeal to passengers at 30,000 feet and why it’s consistently in the top three soft drink purchases on board. The Longbottom & Co range is already on world-renowned airlines as well as airport lounges with more to come.

Bloody Marys are the ideal morning-through-evening drink, making Longbottom & Co’s RTDs the perfect solution for any bar, restaurant or catering experience to enable an extension of the drinking occasion and an opportunity for increased revenue generation.

Strong global relationships with the likes of Diageo, for which Longbottom & Co will be their Bloody Mary mixer solution with Ketel One Vodka, Aviation Gin and Casamigos Tequila, further builds the on-trade distribution opportunity. Building brand awareness with co-founder Greg Williams, one of the world’s leading fashion photographers, creates an overarching strategy that can be adapted and built out for core APAC markets, with room for bespoke messaging and content for distinct markets.

“We are immensely excited to be partering with Longbottom & Co. to build their APAC markets,” says Polly Aylwin-Foster, Nimbility Founding Partner. “Not only is the brand at the forefront of innovation within a category that has lacked any reinvigoration for the past 30 years, the Longbottom team brings decades of senior beverage industry experience to the table. With partnerships already in place with some of the industry’s most significant players, including C&C Group Plc, MMI and Diageo, it’s clear to us that Longbottom & Co. are already well on their way to re-defining the global premium tomato drinks market and we are thrilled to have been invited on that journey.”

The current product range of Longbottom & Co. that will be available for APAC includes:

- Longbottom & Co. Virgin Mary - 150/250ml cans

- Longbottom & Co. Tomato Juice (Gently Spiced) – 150/250ml cans

- Longbottom & Co. Bloody Mary – 150/250ml cans

Nimbility will be introducing Longbottom & Co. premium tomato drinks to prospective buyers across the APAC region from this June.

For more information about Longbottom & Co. in APAC please contact: polly@nimbilityasia.com

Longbottom & Co, Bloody Good and Properly Spiced Tomato Drinks, Partners with Nimbility for APAC Expansion