Alessandra Martinazzo joins Nimbility as Junior Marketing Manager

Nimbility continues to build our marketing team strength and capability with the hire of Alessandra Martinazzo as our new Junior Marketing Manager, based in Hong Kong.

Alessandra, born and raised in Italy, relocated to China over a decade ago following the completion of a Bachelor's degree in Chinese and Cultural Mediation and a Master's degree in Marketing and Communication. These qualifications, combined with her inherent exposure to her homeland's rich wine culture, ultimately led her to pursue a career in the wine and spirits sector.

Throughout her professional journey, Alessandra has gained extensive experience working in the sales departments of renowned beverage importers across various cities in Greater China including Summergate, East Meets West and North East Wines and Spirits. She particularly thrived in the vibrant city of Shenzhen where she honed both her Mandarin language skills and wine and spirits industry expertise before transitioning to Hong Kong. In her role, she oversaw the on-trade channel, growing sales by maintaining and developing on-trade clients while identifying new business opportunities. This has provided her with a deep understanding of the local market dynamics, gaining unique insights into consumer preferences and trends to navigate the complexities of the Asian markets.

Her expertise extends beyond sales management and throughout her career she has contributed to elevating brand awareness and establishing market presence through innovative strategies, campaigns and event planning. Her persuasive communication skills and deep product knowledge have allowed her to effectively engage customers. With her skills, industry knowledge, and international background, Alessandra brings a unique blend of sales and marketing expertise to the table, so we are incredibly excited to welcome her to the Nimbili-Team this March!