Coravin, the company that transformed the wine industry with its innovative preservation systems, is thrilled to announce an exclusive tasting event hosted by its founder and Chairman of the Board, Greg Lambrecht. This unique gathering in the run up to APAC’s leading wine and spirits trade fair, Vinexpo Hong Kong, is scheduled for Monday, May 27, 2024, from 4 to 7pm at private members club, Soho House.

The event promises an afternoon of exceptional wine experiences, featuring the innovative Coravin Timeless, a device that has forever changed the way wine is served, sold, and savored globally, as well as the other more recent releases Coravin Pivot and Sparkling, both of which are relatively new launches for APAC.

Starting with Rathfinny Estate’s Classic Cuvee 2018 from Sussex, England attendees will later have the opportunity to taste fine wine pre-accessed and preserved by Coravin in 2016 and participate in a "Dare to Compare" Coravin Pivot Blind Tasting Challenge.

Greg Lambrecht, a visionary entrepreneur with dual engineering degrees from MIT and a flourishing career in medical technology, conceived and crafted the Coravin system. His creation has enabled wine lovers to pour wine without removing the cork, preserving the integrity and longevity of the wine with argon gas—a truly revolutionary advancement. Under Lambrecht's leadership, Coravin has established a presence in over 60 countries, providing tools for still and sparkling wines that are indispensable to wine professionals and enthusiasts alike.

As the wine category and associated industries become ever more competitive and complex, Coravin technology has delivered cost efficiencies and underpinned new revenue streams across a range of businesses, helping on and off premise venues, wine producers and distributors alike to serve and showcase wines to trade and consumer audiences, without incurring wastage. Coravin plays an increasingly critical role in unlocking the diversity of the wine category within a world where consumers have become increasingly knowledgeable, experimental and discerning.

The most recent launches of Coravin Pivot and Coravin Sparkling are testament to Coravin’s continuous innovation in wine preservation. Coravin Pivot is a simple-to-use, fast-flow device that pours a 125ml glass in 5-8 seconds and works across all closure formats providing the perfect solution for on trade accounts pouring by-the-glass, helping to diversify restaurant lists and thus consumer choices.

Coravin Sparkling perfectly preserves the flavour and effervescence of Champagne and Sparkling wines. By placing a Coravin Sparkling stopper on an open bottle and using the Coravin Sparkling device to charge the bottle with pure CO2 gas, the easy-to-use, fully portable system ensures the last glass from the bottle will taste just as good as the first, up to four weeks later, allowing Champange and Sparkling wines to be enjoyed as a daily pleasure without the risk of wastage.

Additionally, Coravin is firmly aligned to major consumer and industry trends including:

· MODERATION: Responsible drinking and shift towards “Drink Less, Drink Better”

· COMMITMENT TO SUSTAINABILITY: Reduce carbon footprint e.g., avoiding wastage

· PREMIUMISATION AND EXPLORATION: A continuing trend in both wine and spirits

· EXCELLENCE IN ON PREMISE: Consumers demand added value, memorable experiences

While Coravin has seen steady growth throughout APAC in recent years, especially within key wine markets including Australia, Japan, Hong Kong and Singapore, China has proved to be a more challenging trading environment up until now but Coravin remains committed to and confident in delivering long term growth in this market.

The event at Soho House marks the start of a series of exclusive events and activities throughout Vinexpo Hong Kong week, including a partnership event with prestigious wine membership club 67 Pall Mall. Greg will be accompanied by Richard Yeomans, Coravin’s Chief Commercial Officer, and Gary Olasz, Coravin’s Asia Director, to showcase Coravin devices throughout all events. The devices will also be demonstrated to key industry players on the Coravin stand and the Nimbility Pavilion at Vinexpo itself.

In addition to Hong Kong, Greg will visit Japan and Korea focusing on engaging with trade and taking the opportunity to personally showcase Coravin Pivot and Sparkling as new product launches since his last visit to APAC.

For more information about Coravin and Greg Lambrecht, visit our media assets available here, or contact Katie.Warren@coravin.com

About Coravin

Coravin, Inc. is the world’s leading wine preservation company, offering a range of products that empower wine lovers to explore wines of any vintage, variety, or region, one taste at a time. Founded by Greg Lambrecht, with its patented technology, Coravin has revolutionized the way wine is enjoyed, served, and sold.

Coravin Eyes Growth Potential in APAC with Strong Presence at Vinexpo Hong Kong